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Try a New Perspective

Every photo tells a story. Although everybody now-a-days is stuck taking the same predictable pictures that lack their own unique story. The Unforgettable Photograph by George Lange and Scott Mowbray provides many tips on how to leave your comfort zone, and take a picture you might not consider "right". There are many angles and perspectives you can see the world through by laying down, standing up, sitting, crouching, looking down, or looking up, so dont limit what angle or perspectives you allow photos to have. "You never want to feel like your feet are planted in one place, that you are locked at eye level, standing up" (60).

Out of the many suggestions one was to move below a subject and look up. This gives the person or object a sense of being superior or more powerful than the photographer below (83).It is an angle at which you do not normally look at someone, unless they are much taller than you or you are sitting or laying below them, which gives it an interesting look! To accomplish this angle try laying down on your back and looking up, or have the subject raised above you and just simply take the picture standing. I took this picture of my friend by having her stand on a boulder in front of me to raise her off the ground. 

One of the other techniques that I attempted was moving the camera over the subject completely. As Lange says, "shooting from above is as simple way to eliminate the background and get an interesting picture: We dont usually look at the world this way" (92). It gives the viewer a completely different perspective on the subject than would normally be seen. I tried out this technique while in the snow, and took a picture focused on the snow that had fallen in her hair with only her head in the shot. This allowed for a picture in which rather than having a distracting background scenery or full body shot you get the clear idea of the picture instantly. It allows for a completely unique photo, as do all of the suggested techniques given by Mowbray and Lange.

What is your favorite angle or perspective to take pictures in? What types have you tried before?

Citation: 

Lange, George. The Unforgettable Photograph. New York, NY: Workman Publishing Company, 2013.

Volvo Car Corporation announces a new brand strategy Designed Around You

At a press conference in Beijing, Volvo Car Corporation today announced a new global brand strategy - "Designed Around You" - as an important part of the brands global revitalization plan. The management team from Volvo Car China also presented the progress of the China Growth Strategy including a sales improvement of 36 per cent for the first half of 2011.



At a well-attended press conference in Beijing on August 23rd, "Designed Around You" was announced as the new global brand strategy, an important component of Volvo Car Corporations global revitalization plan.



The strategy points out the direction of Volvos future brand development, and the key word is human.





"It summarizes our approach to understanding people, giving them a luxury experience that is a little more human-oriented - while at the same time linking firmly to our heritage of building safe and dependable cars.", said Richard Monturo, Vice President Global Marketing, Volvo Car Corporation, and continued;

"We are the most human-centric car brand in the industry. And we need to communicate that to our customers."

The new brand direction will be further demonstrated at the Frankfurt Motorshow in mid-September.



Also present at the press conference was the management team from Volvo Car China. Since last August, Volvo Car China has grown from a national sales company into a full-fledged organization including sales and marketing, manufacturing, purchasing, product development and all other supporting functions, headquartered in Shanghai.



In connection to the press conference, Volvo Car China also celebrated the opening of a new representation office in Beijing to strengthen its presence in the Chinese capital.



The introduction of the S60 sedan and other model year 2012 variants has won positive feedback from the market and sales volume in China surged by 36% to 21,000 units in the first six months of 2011 compared to the same period the previous year. For the first half of 2011, the XC60 crossover was the best selling Volvo model in China, followed by the S80L and the S60 sedans.



The sales network in China is expanding systematically, now totaling 117 dealerships nationwide. Further, the Chengdu plant construction has been kicked off and investigations are ongoing for a potential second plant.



"We now have the right market growth, the robust strategy and the right organization and people to successfully carry out the growth strategy in the Chinese market", said Freeman Shen, Senior Vice President and Chairman, Volvo Car China Operations.



| Volvo

The New Cars Lobini H1 cars wallpapers and previews

The New Cars Lobini H1 cars wallpapers and previews
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New Car 2011 Maserati GranCabrio Fendi

Don’t you just love it when car companies and fashion houses team up to create special edition cars? Not to be outdone by the Fiat 500’s Gucci special edition, Maserati has teamed up with Italian fashion house Fendi to create the GranCabrio Fendi, set to debut at next month’s Frankfurt Motor Show.

This special edition GranCabrio is being marketed as some-sort of bespoke, made in Italy, fashion piece, when in all reality, it’s just a run-of-the-mill (if you can call it that) GranCabrio with some special bits grafted on. The GranCabrio Fendi gets a unique paint job, dubbed “Grigio Fiamma Fendi,” which Maserati says is, “A special dark grey with an iridescent golden finish on the surface.” The GranCabrio Fendi also gets Fendi’s “F” Logo on its 20-inch wheels, and along the rocker panel.

Inside the GranCabrio Fendi gets a unique wood trim and embroidery in “Fendi Yellow.” Perhaps the most distinctive feature of the GranCabrio Fendi’s interior is its unique leather. Taken from Fendi’s “Selleria” line, the brown leather is distinctive for its maze-like design. The unique leather continues throughout the cabin, and onto the included luggage set. Rounding out the cabin is a silver oval plaque engraved with Maserati’s Trident and Fendi’s F, and a five-digit series number

Performance from the Ferrari-derived 4.7-liter V-8 remains unchanged.

Thanks to: Motor Trend

Daimler India Commercial Vehicles DICV Working on New BharatBenz Truck

MT�s Ed Loh Discusses McLaren P1 Supercar 12C in New Automaker Video

MT’s Ed Loh Discusses McLaren P1 Supercar, 12C in New Automaker Video Editor-in-chief Ed Loh is usually the one asking questions of automakers, but the folks at McLaren decided to switch roles at the 2013 Geneva Motor Show. The automaker filmed the exchange in the video below and features Loh’s thoughts on McLaren and its lineup of supercars.

MT’s Ed Loh Discusses McLaren P1 Supercar, 12C in New Automaker Video

MT’s Ed Loh Discusses McLaren P1 Supercar, 12C in New Automaker Video

 MT’s Ed Loh Discusses McLaren P1 Supercar, 12C in New Automaker Video

MT’s Ed Loh Discusses McLaren P1 Supercar, 12C in New Automaker Video

MT’s Ed Loh Discusses McLaren P1 Supercar, 12C in New Automaker Video

MT’s Ed Loh Discusses McLaren P1 Supercar, 12C in New Automaker Video

The 12C, for example, is still relatively new, but McLaren has already tweaked the supercar, which Loh says is impressive for such a small company. The ability to make changes so quickly should be the “envy of larger bigger manufacturers.”  As we previously reported in our first drive of the 2013 McLaren 12C Spider, both the hardtop and open-air variants boast improvement in NVH and in-cabin tech.

Finally, Loh discusses one of the biggest stars at Geneva, the McLaren P1. This was the first time Loh had seen the P1 in person, and he said the supercar was simply stunning, especially its rear end, which is packed with an adjustable rear wing and massive diffusers. McLaren’s newest supercar features a plug-in hybrid powertrain with a combined system rating of 903 hp and 664 lb-ft of torque. The automaker says the P1 will run from 0-62 mph in under three seconds and should rocket to 186 mph in just 17 seconds.

Once you’ve watched the short clip below, read our detailed First Look of the McLaren P1 HERE.

Source: McLaren via YouTube